July 16, 2012 by Kelly Quinones Miller
Every business has a story to tell. Perhaps your story is that your products are handmade. Maybe it’s that you only source from local vendors. Perhaps it’s that you’ve spent the past 20 years learning your market.
Whatever your business’ story, if you can tell it through images, then it’s worth your time to explore Pinterest.
What Is Pinterest?
Pinterest is a social media site that allows people to “pin” interesting content (photos) from around the Internet. The “pins” live on “pinboards” that function like old school corkboards. Other people can follow pinboards and re-pin items.
While Facebook and Twitter are the two most commonly used social media sites, Pinterest has stolen the show recently because it is purely visual. People are pinning pictures that inspire and motivate them, or that just make them smile.
Who’s Using Pinterest?
Since its inception, Pinterest has attracted 12,000,000 unique users. Of those, 83% are female and most are 25-55 with some level of college education and make between $40,000 and $70,000 annually. (Source)
Because you can pin from blogs and websites, as well as upload your own pins, Pinterest is a site that gets users and keeps them. The average pinner spends nearly 20 minutes at a time on the site versus 13 minutes on Facebook and merely 3 seconds on Twitter.
Welcome to most small businesses’ target audience. These are people who make purchasing decisions for their families and who are more likely to purchase something after seeing it or hearing good things about it on a social media site.
What’s In It For Businesses?
Pinterest gives you the opportunity to showcase your products — and the knowledge you hold about your industry — to potential customers. It also gives existing customers/fans the opportunity to share your information across their networks.
Knowing that there’s a large audience already waiting on the site, you must think strategically about whether and how you’ll use the site. Factors to mull over include:
• What and when you’ll pin
• How you’ll build your network
• How you’ll protect your products
Come to our seminar “Pinterest for Small Businesses” on July 26 (6-8pm) for tips and strategies to get started. We’ll learn how to create a pinboard, watermark images, and integrate Pinterest into other social media efforts.
Remember: Practical Knowledge seminars are limited to 10 participants. Make sure you register now. This course is nearly full!